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In this episode of Give an Ovation, Rick Malir, founder of City Barbeque, shares his journey from selling John Deere tractors to building a nationally recognized barbecue brand. With 25 years in the business and 75 locations, Rick dives into what it takes to deliver top-notch barbecue and create unforgettable guest experiences.

Zack and Rick discuss:

• How a love for barbecue sparked a fast-casual empire
• The key role emotional connection plays in guest loyalty
• Why investing in your team leads to better guest experiences
• Balancing technology with genuine hospitality
• Lessons from scaling a bootstrapped business to 75 locations

Tune in to hear how Rick turned his backyard barbecue passion into a thriving brand loved by guests across the country!

Thanks, Rick!