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Paul McEnany is a content strategist, product wizard, Host of the Tastemakers podcast, and Co-CEO of Plein Air Agency - a creative company for restaurant brands. Paul brought a breath of fresh/plein air to Give an Ovation!

On this episode, Paul and Zack discuss: 

• The biggest mistake restaurants make in advertising
• The importance of understanding what role ad spend plays within the larger business strategy
• The benefits of working with industry-specific agencies
• What it's like being a Co-CEO
• More

Thanks, Paul!