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First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook.
Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature.
Available only on the LinkedIn app, stories let brands reach their professional connections with 20-second videos. These videos are only available for 24 hours (just like Instagram) before they disappear.
By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more often — or risk missing some great content. It also gives brands an opportunity to share less curated, more “in-the-moment” content, which many consumers really connect to.
If you’re considering adding LinkedIn stories to your marketing strategy, here’s what you need to know.
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