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Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service.
They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind of investment. Instead, they (or their head of marketing) will write the copy themselves.
Fortunately, there are some quick tips that you can adopt to improve your sales copy today, whether it’s your home page, product descriptions, direct mail, or whatever else you use to communicate verbally with your customers.
Tools mentioned in the episode:
Hemingway's App: https://hemingwayapp.com/
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