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There are only two ways to increase profitability — to increase sales or to cut expenses.
Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money.
But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes the desired action.
The action could be making a purchase. Or it could lead users further into your sales funnel by signing up for an email list, creating an account, or scheduling a call. By focusing on conversion rate, you’re working with what you already have — the people who you’re currently reaching with your marketing.
With decent web traffic, even a moderate increase in conversion rate can result in real dollars. So this episode shows you how you can start optimizing your conversion rate — without spending a penny.
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