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Just how robust is your online presence? Are there plenty of channels that lead possible customers right to your website? Or are you “making do” with a basic Facebook page and a website that looks like it hasn’t been updated since hit counters were all the rage?
“Online presence” is a blanket term for both how easy it is to find your services online, and how you present your brand. This includes any owned platforms like your website, your social media profiles, and any other sites you use to share your branding, like a listing or a Medium blog.
Put simply — your online presence is how you show up on the internet.
While this may seem too broad to approach, an improvement in your overall online presence can help you find more leads, improve your connection with your audience, and earn more sales
A rising tide lifts all boats! By working on some of these core tactics, discussed in this episode, you can improve your visibility across the entire internet.
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