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Social media is an incredibly powerful tool. Changemakers across the globe rely on their power and reach to make the world a better place. People use it to be entertained and stay in touch with their family and friends.
The numbers don't lie. More than 3.6 billion people were using social media worldwide. This number is expected to surge to almost 4.41 billion by 2025 as smartphone and internet penetration grows in emerging markets. Users spend 144 minutes checking social media per day on average.
It’s hard to imagine living in a world right now where social media does not exist. These networks have cemented their place in our lives in a very short period of time. It’s impressive that most of us can’t go a day without checking up on social media even though these networks have only been around for a decade or so.
They’ve also given businesses the opportunity to reach billions of potential customers across the globe. The sheer amount of data that these networks collect enables them to offer businesses laser-like targeting options for their campaigns, enabling them to achieve a greater ROI that no other form of marketing can even come close to.
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