Sales reps often fear that cold calling is an intrusion on their prospect’s time. However, it’s really the act of presenting them with a fitting and convenient solution, which in turn saves them the time of doing countless hours of their own research. For this reason, Thom Lacalle challenges sales reps to enter each conversation confidently rather than apologetically.
In this episode of Tech Sales is for Hustlers, Managing Director Thom discusses his first experiences with growing confidence in sales roles, while exploring the ways sales is often a team sport and the importance of managers leading their teams by example.
