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Sales isn't just a career, it's a lifestyle. And if you're living the life of Keith Hoffmann, that lifestyle means no days off...and you love every second of it. Keith Hoffmann - affectionately called "The Hoff" by his fellow mB alumni - eats, sleeps, and breathes sales. Born and raised in a blue collar, tough-as-nails part of Philly, Keith was never afraid of putting in hard work. That ironclad work ethic, along with a never-ending thirst to continuously grow his sales abilities, has helped him create a wildly successful enterprise sales career. Today, Keith is a Senior Director at ProcessMAP.

On this episode of Tech Sales is for Hustlers, Keith pulls no punches as he walks listeners through his “sell or don’t eat” first door-to-door sales gig (where he rose quickly to become the number one rep across the country), how he made due living out of his car in order to take a chance on memoryBlue, and why he knows the most successful sales pros view sales as a lifestyle, not a career.