Heather Bodenhamer didn't plan on entering tech sales, or the tech market, in general. She had her sights set on working in sports, but after coaching a professional women's soccer team in Switzerland, and realizing that she would never make enough money as either a women's coach or working for a physical therapy clinic, she went into bartending. That's when a friend of hers told her about memoryBlue.
It took Heather some convincing to take the job, given she had been a shy person, but after doing cold calls, she became more confident. Her work path eventually led her to larger, Federal companies that gave her further insight into her current job path. In this episode of Tech Sales is for Hustlers, Heather shares her thoughts on discipline, she recounts the transition from SDR to AE, and recounts how sales helped her come out of her shell.