Sales jobs can often get a bad reputation from the public due to many common misconceptions. However, this usually stems from a lack of understanding of the nuances of a sales career. Sales educators like Aaron Johnson work every day to change that opinion and know that getting into sales is an excellent career option that builds skills that can be used for a lifetime and holds the potential for freedom in the workplace.
In this episode of the Campus Series podcast, Aaron Johnson, Assistant Professor of Marketing at Salisbury University, talks about the universal application of sales skills, the importance of relationships in sales, and the parallels between being in sales and running your own business.