Dr. William Steiger, an Associate Lecturer at the University of Central Florida since 2009, has learned a lot about the industry watching sales go from a last resort to a competitive program throughout his long and fulfilling career as a sales professor. His competitive sales program selects students with a true passion for sales, regardless if they fit the "typical" sales persona.
As sales has evolved over the years, he's seen the multiple paths to success for all types of sales representatives. Dr. Steiger unexpectedly found that introverts are some of his most successful students because they are good listeners, and sales is all about paying attention to your customers' needs and wishes.
Listen in to this week’s episode featuring Dr. Steiger to gain a unique insight into the evolution of collegiate sales programs. Also, hear his thoughts on why every job is a sales job, how listening is a salesperson most valuable skill, and why he loves teaching sales so much that he doesn't want to retire.
