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According to Dena Hale, sales is about two things: effective communication and helping people. Without both, you’ll either end up as a smooth-talking salesman with no clear purpose, or a person with good intentions but no concrete success.  

In this episode of the Campus Series Podcast, assistant professor at Stetson University Dena Hale unpacks her military experience and its influences on her career, shares her views on the sales role, and describes Stetson’s sales classes and how she gets her students interested in the industry.