With live performances at the heart of the music industry and artist livelihood, we take a look at how musicians and venues (both virtual and physical) are adapting amidst the COVID-19 pandemic to innovate and stay afloat. We dive into interviews with Greg Patterson, chief strategist at livestream company Veeps, two bandmates from creative indie band Sure Sure, and Justin Kantor who is the founder of the venue Le Poisson Rouge in NYC and VP of the National Independent Venue Association.