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It's National Rum Day and I thought well it doesn't make sense to do a drum episode, so let's talk rum.
- Rum by the numbers
- According to statista.com. Retail sales of rum in the United States reached about eight billion U.S. dollars in 2020. The most revenue in that year was generated for suppliers of premium rum, the second lowest price tier. The value of rum imports in the U.S. has been steadily increasing, year after year. In 2020, the value of rum imports increased by 5.5 % to 145 million U.S. dollars. Three out of the four top countries of origin for U.S. rum imports were in the Caribbean, with the leader, the Dominican Republic, accounting for almost double the value of the next most significant trade partner. Bacardi, a family-owned company headquartered in Bermuda, produces rum of the same name which holds the largest share of the U.S. rum market.
The total sales volume of rum in the U.S. increased to 25.1 million 9-liter cases in 2020, representing an increase of four percent over the previous year. Per capita consumption meanwhile dipped slightly to 0.47 liters in the same year. Rum has a spike in consumption during the summer months when consumers are drinking poolside cocktails, but December is the month with the overall highest consumption.
- Who/What is Grog?
- Is it a cocktail or a person or both?
- Florida Rum History
- Article about Daytona Beach's own Bill McCoy or aka the "Real McCoy". Article was written by Denny Bowden. Link below to his article: http://www.floridahistorynetwork.com/true-stories-about-the-real-mccoy.html
Check out the upcoming drop of distillery tour videos on our YouTube channel.
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