The Manuel”Manny” Cuevas family heritage in the fashion industry stems from the creation of handmade iconic looks since the 1950’s for artists and entertainers like The Rat Pack Elite, Elvis Presley, The Beatles, Salvadore Dali, The Lone Ranger, Johnny Cash and countless more.
After helping relocate his father’s shop to Nashville, Manny was inspired by the success of the family business and renewed brand recognition gained from the move. He became more involved with the shop's client relationships and started to design and create more individual garments for those celebrity clientele. Manny worked with many of his fathers clientele making individual pieces for Johnny Cash, Hank Williams Jr., and Dwight Yoakam to name a few. Manny realized the full potential for the Manuel brand and was ready to create a collection and expand the family brand. Manny worked with a manufacturer to create the first large production of designs from the Manuel Shop. “The Manuel Collection” represented a unity and togetherness between both father and son and was the first time Manny began to learn about large manufactured production runs.
The launch of the Manuel Exclusive collection started the family’s Manuel brand PR buzz with articles written in “The New York Post”, “Flaunt Magazine”, “GQ”, “Vouge” & “Vanity Fair”. The following week a major marketing push occurred during Oscar Week in Los Angeles at a press and celebrity attended week long showing of the collection. The collection sold at many prominent boutiques across the country as well as Neiman Marcus and Bloomingdales. This experience exposed Manny to the full cycle of a large scale production of a fashion line. From the beginning concept drawings, CAD design, traveling the world sourcing material, working with the factories in Italy, on fabrication creating and managing budgets, producing a fashion show as well as other efforts for promoting and selling the collection, this experience gave Manny a unique insight to all phases of producing and running a fashion line.
In 2009 Manny began an endeavor to create a brand of his own, by continuing The living legacy as Owner and Designer of Wear It Out by Manny designing for such artists as; The Band Perry, Ronnie Dunn, Daniel Peck, Bridget Tatum, Kieth Gattis and Paul McDonald of American Idol. Manny is focused on creating new designs, hand made garments, producing limited run collections, as well as consulting for other fashion brands.
http://www.wearitoutbymanny.com/about-manny-cuevas/
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