If you haven't heard the name Krystal Proffitt yet, you will. She is fast becoming one of the most sought after educators in podcasting. Her digital course, Proffitt Podcasting, is a step-by-step plan for entrepreneurs who want to learn how to start, launch, and market their podcasts with confidence. The Poddy People monthly membership brings together a community of podcasters to collaborate and innovate, taking their podcasts to the next level. Krystal shares with us how this career came to be, as well as specific steps would-be podcasters should take when first starting out.
The Start
- Left corporate to be a stay at home mom
- After being a Pinterest-perfect mom didn't work out, she realized had to find something for herself
- Started writing, journaling and unsuccessfully blogging
- A blogger she followed started a podcast inspiring her to do the same
- Launched her first podcast, The Rookie Life, correlated with her previous blog
The Shift
- People started asking her questions about how podcasting worked
- Started podcast coaching in 2019, jumped in with her new podcast, 'The Proffitt Podcast'
- Launched her daily podcast, The Poddy Report, in March, focused on being transparent on what it takes to have a podcast
- Didn't feel right promoting her course during COVID, launched a membership, 'The Poddy People' at a lower price point to support the community
The Strategy
- Focused on the value-add to listeners
- Was strategic about launching - timing and content
- Evolved her format by listening to her audience
- Included more success stories and insight from other podcasters
- Conducts a half solo and half interview format
The Action
- Keep it simple!
- Pick launch date, stick to it, and talk about it everywhere
- Set a budget for yourself and reverse engineer necessary equipment
- Manage expectations - use it as the marketing arm of your business
- Practice recording yourself speak on your voice memos app on your phone
- Before you launch, try to get on 4-5 podcasts to talk about your topic
- Get over it and ask for people to subscribe or leave a rating or a review
- Tools we talked about:
The Mindset
- Her first book, 'Start a Bingeworthy Podcast' comes out October 20, 2020
- Journals 30 minutes every morning, gets up at 5AM
- Goals and Vision
- Simplifying a lot!
- Her membership is open for the rest of 2020 but in 2021 it will only be available to those in her digital course
The Wrap-Up
If you could listen to only one music artist for the rest of your life, who would it be? Alanis Morissette
Where can people find you online?
