Are you new to entrepreneurship and unsure if you’re ready to file for a trademark? Today, on the Legalpreneur Podcast, I share exactly when it’s imperative to file for legal protection of your business. If you have the means to file, it’s always better to get your trademark as soon as possible, although if you’re still in the experimental phase you may be able to delay, for a short time, as your business gets established.
A trademark takes a minimum of 13 months to process during which time you or your attorney will search and verify that your brand name is not already in use. Many entrepreneurs don’t realize that a trademark covers more than just identical brand names but also anything that is similar enough to warrant a cease and desist letter. If your attorney does not require a trademark search, it’s time to find a new attorney!
Filing your Trademark is a lengthy and expensive process but the long term costs of operating your business without legal protection is much higher. An unprotected brand leaves you vulnerable to legal action that could kill your business before it has a chance to really develop.
If you want expert advice so you can determine if it’s time to file for your trademark, listen now!
Key Takeaways:
[1:00] An accelerator helps a startup accelerate their business
[2:10] If a function of your business brings you joy, DO IT, even if it isn’t bringing in revenue
[3:48] When should you file a trademark application
[4:20] If you can afford to get your trademark, get it!
[4:40] It takes at least 13 months to file your trademark
[5:00] Trademark infringement doesn’t just cover your name but also names that are very similar
[5:30] Every reputable trademark attorney should require you to do a trademark search
[6:20] Once you shift from the test phase to a legitimate business it’s time to get protection
[7:30] The trademark course helps you search, file, overcome office action and set up licensing
[8:05] The licensing agreement is the most expensive aspect of your trademark
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Disclaimer:
The Legalpreneur Podcast is advertising/marketing material. It is not legal advice. Please consult with your attorney on these topics. Copyright Legalpreneur Inc 2022
