In this episode, we invited one of our friends Zach Galin to talk about education, especially college applications. Zach has spent almost two decades working independently with students and families in the college admissions process. From test preparation to college matching, applications, and financial aid, Zach has helped students gain acceptance to their top-choice schools. We started the conversation with the obvious: when should you start preparing for the college application? Averagely speaking, start high school freshman year. Other than doing well in school academically, you also need to explore outside school activities and/or AP classes. Zach revealed one secret element colleges are now tracking to decide whether they want to accept you and/or give you a scholarship. We talked about what to expect for the process from 9th-grade year-by-year, and how the test-optional trend has changed and affected students. Zach later talked about incentives and costs. Overall, it's critical for you to have a plan, and start planning early. It will give you and your children more options, and flexibility.