In this episode, we talked about going virtual for events with our friend Rachel Werner. Rachel is faculty for Hugo House and The Loft Literary Center. She has contributed print, photography, and video content to Fabulous Wisconsin, BLK+GRN, BRAVA, Madison Magazine, and Entrepreneurial Chef. As we all know, not everything goes well virtually. Rachel explained three factors to consider before you do so: understand who's your audience, what's your purpose, and what results you are expecting from the event. Some industries are better-suited and equipped to go virtual than others. As for how to keep your audience engaged, Rachel's suggestion is: you have to be entertaining to capture people's attention. Tim asked about the time, marketing, and cost difference for a virtual event compared with an in-person one. To sum it up, you have to give it a try and adapt to the current situation. After all, we can't become what we want by remaining what we are.
