PA's spotted lanternfly infestation hasn't been blamed on frac'ing...yet.
But when the media (inevitably) does report (one-sidedly) on some kind of (flimsy) link, are you and your fellow industry leaders ready to squash yet another onslaught of #energy lies as enthusiastically as kids across PA have been squashing lanternflies this summer?
If your answer is no, then check out this episode of 'The Energy Detox,' which uses the "Kill it! Squash it, smash it" campaign from the Pennsylvania Department of Agriculture to help arm you and your stakeholders with the tools necessary to eradicate (figurative) spotted lanternflies that are wreaking havoc inside and outside of your organization.
To learn more about the figurative lanternflies that inspired this episode—those being the recently released Pitt health and environment studies—check out the Marcellus Shale Coalition's latest blog, which demonstrates how to effectively stomp out media misrepresentations that, if left unchallenged, could be even more damaging than the real lanternflies: https://marcelluscoalition.org/2023/08/25/pitt-studies-contain-serious-methodological-flaws/
Summary of the 4 tools outlined in the episode:
1) Squash lanternflies head-on: Address misleading narratives or misconceptions directly. Like spotted lanternflies—which can’t jump to the back or side—they will escape the bottom of your foot unless you attack them from the front.
2) Seek, demand, and utilize good data about lanternfly whereabouts: Don’t assume that an occasional employee engagement survey or town hall meeting is revealing everything you need to know about the location and severity of toxicity within your organization.
3) Make good use of internal and external predators: Ally with trusted, knowledgeable resources who can hunt out lanternflies and help you construct innovative control methods.
4) Require and demonstrate universal responsibility: Nobody—including you and other leaders—is exempt from the responsibility of squashing lanternflies; and if you’re not demanding that everyone takes actions to protect the integrity of your organization, then you risk having an irreversible infestation.
#ConsciousLeadership
