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Description

Host an art gallery at the shop, get food trucks, or even put on a jazz festival!

Shop owners and managers, take your solution-seeking personality of fixing cars and add a community element to your business. In this week’s episode, Frank Leutz who is the Founder of Desert Car Care and Founder & Host of WrenchNation, talks about how to get creative, select a budget, and choose themes to turn your shop into a destination for local events. 

(13:12) Importance of a Coach
(20:40) Making Your Shop a Destination
(36:14) Types of Themes & Events
(42:50) Event Planning & Budgeting
(59:25) Hiring a Publicist for Brand Reach

Resources:

Event Planning Resources:


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About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
jayg@wrenchway.com | 608.716.2122

About Our Guest:
Frank Leutz
Founder, Desert Car Care and Founder & Host, WrenchNation
frank@desertcarcare.com

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