Description

In this episode of the Uncommon Real Estate Podcast, Chris sits down with long-time friend and powerhouse team leader Susan Arant to talk about what it really takes to grow a thriving real estate business with your spouse — without losing your mind or your marriage.

Susan and her husband Gene have led one of Austin’s most respected real estate teams, selling over 3,000 homes with a concierge-level client experience and a team culture rooted in intentionality and excellence. From navigating work-life balance, to crafting a vision together, to staying profitable in shifting markets — Susan drops unfiltered wisdom for agents looking to build both wealth and lasting relationships.

Topics Covered:

• How Susan and Gene scaled a real estate team while raising a family
• The systems and mindset shifts that keep their marriage and business thriving
• How their team drives 75% of deals through repeat clients and referrals
• What NLP is — and how it’s helping agents rewire for success
• Using data-driven conversations to fuel prospecting (without sounding salesy)
• The secret to staying in your “genius zone” and finding the right team members
• Building wealth beyond the cash machine — and giving back through the Gene Arant Foundation

Connect with Susan:

• Email: susan@genearant.com
• Website: austintexasrealestate.com
•  Referrals to Austin? Reach out to Susan and her team directly — they’d love to help!

Connect with Chris:

• Instagram: @craddrock
• Facebook: Chris Craddock

Resources:

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

💰BEST Text Marketing Automation Software: let the power of AI bring your dormant leads to the surface so you can spend more time closing deals!

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