In this episode, we talk with Dave Coffaro, author of Leading From Zero: Seven Essential Elements of Earning Relevance about the importance of starting every day with the mindset of having no customers and needing to earn each one continuously.
During our discussion we talk about:
- why relevance matters.
- how everyone in your organization has a role to play in earning relevance each and every day.
- advice for measuring how relevant your organization is to its customers.
- common mistakes to avoid when seeking to earn relevance supported by real life examples of companies that didn't earn relevance each day.