In this episode, William Tincup & Ryan Leary discuss lead generation best practices and how they differ today from just a short time ago.
Lead Generation is essentially creating contacts to nurture through your marketing process who will hopefully convert to clients by willfully consuming your product.
In essence, to create a healthy “list” base of contacts, you have a few things to practice regularly. Of course, the #1 consideration is explicit permission. We’re are going to file this under the “common sense and basic courtesy” best practice.
We also discuss list cleaning, avoiding SPAM, quality messaging, engagement, why you don’t need forms, and the misconception that content consumption will convert to sales.
There’s a lot more, but you have to tune in to find out,
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