Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and eventually, trust you.
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Social is your brand voice, building trust from audiences is vital. Here are four steps to enhance brand trust. This episode was recorded live on Facebook on Friday 26th June 2020.
Katy -
Brands need to be trusted by audiences. In fact, brand trust is one of the most intangible advantages a company can have. According to Edelman Trust Barometer 2020, 81% say trust in a brand to do what’s right is a deal-breaker or deciding factor in their brand buying decision.
In the current climate, trust has been eroded further. Consumers and customers are hyper- suspicious, and even cynical. Questioning everything.
Let's be honest if you’re an untrustworthy brand, no amount of social media marketing will wallpaper over the cracks. People want to buy from trusted brands. And you cannot expect trust if the fundamentals are not in place. From companies that support employees to products that do good for society or our environment, people want more from brands.
Social is instead your opportunity to demonstrate your brand purpose - with the right messaging, it can enhance your company reputation and accelerate trust. Even for those brands striving to be better, the right communication will do a great deal to enhance trust in the brand.
For full show notes, view our podcast page: http://immediatefuture.co.uk/podcasts/
