In this episode Matt and Dr. Ben break down the different generations and certain characteristics that you need to know about them.
But then we discuss why you shouldn't be recruiting/ marketing to a specific generation in the first place. You need to market to the CHARACTERISTICS that you are looking for in your agents.
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Brokerpreneur is dedicated to helping real estate brokers grow their brokerage through three fundamental areas of profitability: recruiting more and better agents, increasing retention, and growing per person productivity (PPP).
We truly understand the challenges that all brokers face in a highly competitive industry. That's why we provide resources on our website, we host the top-rated real estate brokerage growth podcast, and present exclusive online events to suppor...
