Today we are going to listen to a story. The two characters? Netflix and Blockbuster. I would say the majority of people know about Netflix; it's become such a big part of mass culture. Blockbuster, on the other hand, is a little less familiar, so I will let Gina Keating help us understand the history and evolution of the movie and rental space and the rise of Netflix. Gina worked as a staff reporter for Reuters and United Press International for more than a decade with her work appearing in Variety, Southern living and Forbes. She's the author of the book, "Netflixed, the Epic Battle for America's Eyeballs," and the writer and filmmaker of the documentary, "Netflix Versus the World." Listen to learn more about the importance of innovation in order to be sustainable and improve.
