In this episode of The Sixth Degree Podcast meet Leadership Expert and Founder of Safi Media
Eleanor Beaton. In this episode you’ll learn Eleanor’s journey towards creating Safi, her parent’s inspiration into creating a business. We also dig into the nitty gritty of creating and running a successful business and important numbers and actionable tips to growing your business.
Leadership Expert and Founder of Safi Media
Eleanor Beaton shares tangible strategies for running a successful business.
What you'll learn:
- Emily and Eleanor explore the entrepreneurial culture in Canada and the dynamics that drive Canadians to be entrepreneurs.
- Discussion on the cultural aspects of entrepreneurship in Canada and its comparison to the U.S.
- Eleanor shares her personal background, growing up in Canada, and the influence of her parents' decisions on her entrepreneurial journey.
- The pivotal advice from her mom about the importance of making money for empowerment and independence.
- The motivation behind starting Safi Media and empowering women entrepreneurs.
- Eleanor explains the mission of Safi Media in restructuring businesses to provide flexibility, meaningful work, and substantial income.
- Introduction to the term "Safi" (Self Actualized Female Innovator) and its significance.
- They discuss the challenge for women entrepreneurs in scaling their businesses and the statistics related to women-owned companies.
- They Dive into understanding the concept of productivity and the role of intangible assets in scaling.
- Eleanor provides practical examples of how women entrepreneurs can systematize their approach to increase productivity.
- Addressing the mindset hurdles women face in seeking help, raising funds, and navigating financial challenges.
- Comparison of women's reluctance to ask for help versus men's confidence in seeking financial support.
- Encouraging women to engage in conversations about these challenges and normalize discussions around funding and business growth.
- Eleanor shares her first entrepreneurial venture, "Wise Words Writing and Editing," and the importance of building credit for her business.
- Reflecting on her experience of using a business loan and the role of credit in business growth.
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