In this week's story, we continue with the Sales Integration theme but explore a Food & Beverage acquisition where despite best practice from the leadership team, a few Brand Managers attempted to throw post deal progress off the rails. And then just as this 'sabotage' arose, another culture war erupted in Marketing.
This story outlines how strong leadership in the business recognised these as seperate challenges, and dealt with one of them swiftly but fairly, whilst turning the other issue into a significant advantage.
