Most PR pros have some experience in crisis communications. But that is AFTER the problem occurs. Why not help clients PREVENT the crisis to begin with. Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis. Listen...Learn...Share.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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