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Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.

Public Relation Review info on YouTube:  https://www.youtube.com/watch?v=nV71euL8Y-c

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