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What Is PR Leadership, Really?

Having a title doesn't make you a leader — having buy-in does. In this episode of the Public Relations Review Podcast, Professional Certified Coach Ken Jacobs breaks down what effective leadership actually means in practice for public relations and communications professionals, who are routinely expected to influence stakeholders, keep teams steady, and deliver results under pressure.

Authority and leadership are not the same thing. Authority is granted by a title; leadership is earned through trust. PR leadership starts with a simple gut-check: when you turn around, do you see real followers who understand your vision and their role in it — or people doing the bare minimum to stay safe? This episode explores what separates leaders people choose to follow from leaders people merely comply with.

Key topics covered:

1. Why authority and leadership aren't the same thing — and how PR pros can tell the difference in their own teams
2. How to build genuine team buy-in — practical, PR-specific approaches to earning trust rather than compliance
3. Habits that make people choose to follow a leader — the small, repeatable behaviors that build credibility over time
4. How to stay composed and effective under pressure — leadership habits for high-stakes communications moments

How Can PR and Communications Pros Build a Feedback Culture?

Ken shares four tactical ways to build a feedback culture on a PR or communications team:

1. Confidential surveys — anonymized team input on leadership performance
2. Anonymous feedback tools — lower the barrier to honest input
3. One-on-one conversations — direct, personal channels for candid feedback
4. Performance review integration — baking leadership feedback directly into formal review cycles

How Should Leaders Respond to Hard Feedback?

The goal when receiving hard feedback is avoiding defensiveness. Ken explains why "thank you" is often the only smart first response to feedback you don't want to hear — and how that single habit determines whether people keep giving you honest input going forward.

Listen, Share, and Subscribe

If you want to become the kind of leader people choose to follow, listen to the full conversation, share it with a colleague, and subscribe so you don't miss future episodes. Found this helpful? Leave a review and let us know what leadership habit you're working on right now.

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