Host Peter Woolfolk's guest Arminda Figueroa, Latin2Latin Marketing in Fort Lauderdale, FL, provide experienced guidance to effectively develop and produce projects that can be successful in the Hispanic marketplace. She outlines all the factors to be considered if a project/product aimed at Hispanics is to be successful.
Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s
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