Rebecca Morter is the founder & CEO of Lone Design Club, a new concept that promotes an ever changing roster of sustainable fashion brands via its online and popup shops. The ethos is clear – to allow consumers to shop consciously, knowing the story behind every purchase.
During the pandemic and lockdowns that came with it, Lone Design Club innovated to create shoppable windows to allow people to shop even when the store was closed.
Rebecca is a natural entrepreneur and has a “just do it” attitude to business.
In this episode, Rebecca tells Lauretta Roberts, Editor in chief of TheIndustry.fashion how she adapted her business during Covid and the effect the pandemic has had on consumers views on sustainability.
