Jeff Abrams Founded Rails in 2008 with no technical background in fashion. He launched the brand with a single hat and since then, has evolved into a leading lifestyle brand, famed for their relaxed take on shirting.
Sold in over 40 countries by more than 1,500 retailers including some of the world's most coveted doors including Net-a-Porter, Selfridges, Bloomingdales and Harvey Nichols, Rails has generated more than $500 million at retail to date.
It's no surprise Rails has a huge celebrity following and is worn by Gisele Bundchen, Beyonce, Kate Moss, Kendall Jenner, Alessandra Ambrosio, Leonardo Di Caprio and Matthew McConaughey plus many more.
Jeff tells Lauretta how the brand has been managing the Covid crisis and how it has supported its retailers. He also tells us about is journey so far and why he's just as energised by Rails now, as he was when he first started out.
