Founded by former Bulldog Skincare MD Ben Grace in 2020, the cutting-edge skincare brand SBTRCT (pronounced subtract) was born out of one guiding principle: less is more.
Driven by Grace’s own personal quest to “clean up” the UK beauty industry, the brand sets itself apart with its growing range of unisex skincare products sold in solid forms.
Formulations feature quality proven ingredients reduced down to their most potent forms as the brand seeks to tackle what Grace considers to be beauty's three biggest environmental challenges: plastic waste, water waste and palm oil.
In a bold show of the true power and potential of the solid beauty format - recent months have seen SBTRCT innovate with first-to-market formulations - including the revolutionary launch of its first solid retinoid balm.
In this latest episode of The Beauty Edit Podcast from TheIndustry.fashion, Ben talks to Gaelle Walker about the rise of the solid beauty movement, the founding of SBTRCT and his ambitions for the brand’s future.
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