Description

To find a purpose in life, or a reason for a living, you've got to make something that you believe in.

Music and links from this episode

1. Action Decisive Move by Komiku
2. This or That by MindsEye
3. good looking instrumental by Yshwa

Line-by-line notes

1. As designers and creators
2. We make things every day
3. Design, artwork, videos, podcasts, writing, anything
4. Whatever creative pursuit we follow
5. Whatever our medium is
6. It’s 10 times more powerful
7. 100 times more powerful
8. If what you’re making, you believe in.
9. This is AADA, and I’m Craig Burgess
10. When I started this podcast
11. On January 1st 2017
12. I started it for the wrong reasons
13. I’d long since wanted to make a podcast
14. As I’ve been interested in the medium for a long time
15. But I chose the wrong style of podcast to make
16. I was making a podcast because I wanted to market my business
17. I wanted to market myself
18. And I wanted to increase my profile in the marketing world
19. But, that was wrong on so many levels
20. Because I’d set my podcast up to talk about design, marketing and business
21. I mainly focused on marketing and business
22. As I knew that was what most of my clients would find most useful…
23. For me to give information about
24. I had a massive problem though
25. It was a huge elephant in the room that I chose to ignore
26. That all this marketing and business talk
27. Just wasn’t me
28. And I didn’t believe in it
29. I’m a designer at heart, and I love, eat and breathe design
30. I’m interested in other stuff too like human performance
31. And psychology
32. But none of that straight forward business stuff I really believed in
33. Or was interested by
34. Straight out of the blocks, my podcast was doomed from episode one
35. There was no way I was ever going to make a success of something I didn’t believe in
36. Some people might categorise success by the download numbers, and they were strong and getting stronger
37. But I didn’t feel successful, I felt trapped in something I didn’t enjoy
38. I didn’t believe in my podcast, or my content
39. And I didn’t have the passion or drive to carry it on
40. I figured it out late in the game that I needed to make something that I WANTED to make
41. Not what I thought would make me successful, whatever that even means
42. I was making something that I didn’t really dare share on my personal Facebook timeline
43. Because I knew most of my friends wouldn’t enjoy it
44. And I never listened back to any of my episodes after I’d produced them
45. Because I didn’t enjoy listening back to them either
46. Everything was wrong
47. Just, so wrong
48. Now, looking back at it, I can’t believe how stupid or tunnel visioned I’d become with it
49. But hindsight always has perfect vision
50. With my new style of podcast? I guess it’s not so new now…
51. It might sound a bit weird, but I actually enjoy listening back to my episodes now
52. I make something that I enjoy producing, and that I enjoy listening to
53. I make something that I think is good, and I make it for myself