Ideas. I love ideas. It's the core of any creative endeavour.
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Music and links from this episode
- All tracks from Captive Portal's new album, Having A VHS For A Leg
- Choir Librarian by Captive Portal
- When We Were Once by Captive Portal
- Equestrian Encryption by Captive Portal
Line-by-line notes
- INTRO
- There’s one thing that is common across any type of creative activity
- Whether you’re a designer, artist, singer, rapper, whatever
- It’s all about ideas
- Big ideas
- Small ideas
- Rubbish ideas
- Good ideas
- It’s all ideas
- This is AADA, and I’m Craig Burgess
- PLAY MID SONG
- When people say that thing I hate hearing
- “I’m not creative”
- What they’re really saying
- Is that they don’t think they can think of ideas
- And even that’s not true either
- They think that can’t come up with ideas
- But that’s just a story that they tell themselves
- Because over the years
- People get creativity and idea-making hammered out of them
- As they get older, they think they can’t think of ideas anymore
- And actually, coming up with ideas isn’t actually that difficult
- You’ve just got to be fearless
- Actually, maybe fearless is a bit strong
- We’re not talking about going to battle here
- Or a duel to the death
- But you do have to let go of your inhibitions a bit
- And inhibitions, fear and doubts become more deep-rooted as we get older
- The biggest inhibitor to coming up with an idea
- Is the belief that an idea has to be good
- But actually
- The only way to get to the good ideas is to get past the bad ones first
- Seasoned creative people are good at this
- Because they come up with ideas all day long
- They can actually run through a whole boat load of ideas in their head
- And analyse them in an instant
- Then pick out the good ones
- That’s a skill that’s developed through years of training and practice
- But when they first started
- And when I first started
- All my ideas were crap
- And then when I came up with a good idea
- It had either already been done
- Or I didn’t have the skills to execute it
- Coming up with the ideas is only one side of the coin
- It’s an important side of the coin sure
- But a good idea
- The BEST idea in the world
- Is nothing without execution
- And good execution at that
- I’ve seen many designers over the...