Description

Pressure is the secret to good ideas.

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Music and links from this episode

1. The Ocean by MindsEye
2. Post Yes by Soft and Furious
3. in the garden of swine by alpha jaguar

Line-by-line notes

1. If you're a regular listener of this podcast
2. You'll know I like setting stupid challenges
3. I like testing the theory
4. That ideas are infinite
5. And if we put ourselves under enough pressure
6. Ideas can pop out of anywhere.
7. This is AADA, and I'm Craig Burgess
8. MUSIC
9. This podcast is a little bit different today
10. Because I've got something else at the back of my mind
11. Tonight, in a meeting, I accidentally set myself a challenge
12. Yeah, that's on top of this daily challenge of a podcast a day
13. I set myself a challenge to make a business by midnight
14. As I record this podcast, it's now 8:15pm
15. And after I've recorded this podcast
16. I need to then edit it
17. So easily, it'll be 9pm before I'm done with my podcast
18. Which gives me 3 hours
19. To invent a business where I can sell my skills through
20. And be taking money by midnight
21. It isn't an easy challenge
22. But I set it up for 2 reasons
23. Reason 1: I wanted to prove that it's possible with as little time as humanly possible to set up a business
24. So nobody has an excuse for not doing something
25. And 2: the idea that ideas themselves are infinite
26. Ideas are a little bit like diamonds
27. They start out as boring bits of earth that nobody cares about
28. But as you add pressure to them
29. And the more ridiculous the pressure
30. The better the idea crystallises into a diamond of an idea
31. That way of working definitely works for me
32. The more pressure I put myself under
33. The the more ideas flood out of my brain into a useful format
34. The longer you have to think about an idea
35. Not matter what it is
36. That idea goes from an amazing one, to a good one, to a rubbish one
37. And if you're lucky, back to an amazing one
38. Our brains are fascinating pieces of kit
39. They have an amazing ability to convince themselves
40. Of anything
41. No matter how ridiculous or otherwise it is
42. And when you leave brains to ponder things
43. They tend to get all realistic about stuff and a little bit more boring
44. I try my best to seize ideas when they strike
45. And ride that idea and find out where it takes me
46. Sometimes, they end in a blaze of glory
47. In fact most of them do
48. But every single time I've decided to make some stupid idea
49. That didn't go anywhere
50. I've learned things larger than the idea
51. I've learnt a new skill, a new piece of...