Description

No matter what you're designing, designers have a special code we all follow. It's called The Process.

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Music and links from this episode

1. Gorgon by Jesse Spillane
2. No sudden movements by rui
3. Interstate 70 Rain Chants by Fields Ohio

Line-by-line notes

1. Buildings
2. Bridges
3. Roads
4. Websites
5. Restaurant menus
6. They’ll all made by following a set process
7. This process, whilst usually similar for every designer
8. Allows designers all over the world to make very special things
9. This is AADA, and I’m Craig Burgess
10. MUSIC
11. A problem
12. Every design process
13. Whether you’re designing a city or designing a business card
14. Begins with a problem
15. Design only really has one purpose: to solve problems
16. And if there’s no problem to solve, there’s no point designing anything
17. These problems range from simple stuff like a problem of a business not looking professional enough
18. To complicated problems like too many traffic jams on a particular road
19. You can’t find a solution, until you’ve identified the problem
20. And the design process is the only one that can solve such a problem
21. After that, designers start to collect information to understand the problem
22. This step is a mix of research and finding inspiration
23. By seeing what others have done before, you can analyse what went wrong
24. And of course, what went right and what you may want to emulate
25. I’ve been pretty vocal in some past episodes about the inspiration gathering step
26. And being very careful not to cross the line of inspiration to downright copying other’s work
27. Now comes the fun part, ideas generation
28. This is my favourite part of any design project
29. Being alone with a sketchbook and working on ideas
30. Younger designers too often skip this step, or go about it in the wrong way
31. The point of the ideas step is to indiscriminately create ideas
32. That is, to create ideas without thinking they’re good, bad, or anything else
33. At this step, it doesn’t matter if your idea is bad
34. Or if you think you’ve found a solution to the design problem
35. That is not the point here, it’s just to let your brain be free
36. And make ideas
37. And then take those ideas, and turn them into solutions
38. This is a really difficult step, because now you’ve got so many ideas
39. You need to analyse them, and work out which ones are good
40. Or appropriate solutions
41. Lots of designers...