Description

Is a style for a designer a good thing to cultivate, or a bad thing?

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Music and links from this episode

1. Trampled by P C III
2. Waitng by Ars Sonor
3. In curtains by J Hacha de Zola

Line-by-line notes

1. I’ve always been heavily conflicted as a designer
2. I’ve never really thought I fit in with what lots of other designers think of themselves
3. I love designing things, and I love coding things
4. I love technical stuff as much as design stuff
5. But I call myself a designer
6. That puts me in a weird no mans land with lots of designers
7. And the other thing I’ve never had
8. Is an outright style as a designer
9. Let’s talking about designer’s styles for a bit
10. This is AADA, and I’m Craig Burgess
11. MUSIC
12. Style
13. Having a style works for lots of things
14. This podcast, has a style
15. A model may have a particularl style
16. And a singer usually sings in a certain way or style
17. It’s still a weird thing to me to associate with design though
18. In design, you should be producing the work that’s most appropriate for the situation
19. Regardless of personal preference, and style
20. Maybe I’m being a little idealistic
21. After all, we all have styles, whether they’re carefully cultivated or not
22. We all have go to typefaces, or colour combinations that we like
23. We all have styles of photos that we like and layouts that we think work best
24. All this stuff builds up a style
25. And at first, this style is an unconscious thing for most people
26. Eventually though, a designer twigs on and starts to make more work like their other work
27. And this is where things get weird for me
28. Because I genuinely don’t understand this bit
29. Why, as a designer, would you ever want to suddenly start making the same work using the same methods, over and over?
30. I understand the idea of niches, and how you can make a lot of money if you stick to a niche
31. I get all the commercial reasons
32. I just don’t get the personal reasons
33. To me, once you’ve settled on a style, that’s it
34. You’re developing a designer as far and wide as you could be any more
35. You’ve decided you’re going to sit in a very particular box
36. And you’ll continue to do your work from inside that box
37. For me, I love making all sorts of things in all different styles
38. I relish the challenge of producing a brand for something I’ve never done before
39. Or designing something in a style I’ve never even considered
40. They’re all interesting challenges to me
41. And as I take on things like that I become a better designer
42. But if you suddenly develop your style, you...