Description

In the lead up to the general election in the UK on June 8th, I'm doing a series of episodes about the design of UK political parties. Today's is about Labour.

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Music and links from this episode

1. Simple Hop by Broke For Free
2. Let me be by Soft and Furious

Line-by-line notes

1. When it comes to design
2. And branding, and visual stuff
3. Basically, the thing I do for a job every day
4. Political parties are really interesting
5. No matter what country we look at
6. Be it American politics, French politics, UK politics,
7. They all make really fascinating choices when it comes to design
8. In the lead up to the UK general election on June 8
9. I’m going to be doing a series of episodes of my podcast looking at the branding of UK political parties
10. Today, let’s talk about the design and branding of the Labour party
11. Just a quick note: In this episode I talk about some visual stuff that you won’t be able to see
12. If you want to see what I’m talking about, I’ve linked to any images that I’ve mentioned in the show notes
13. This is AADA, and I’m Craig Burgess
14. MUSIC
15. Let’s start by talking about colours
16. Each political party all around the world have a particular identifying colour
17. In the UK, UKIP is purple, Conservatives are Blue, Liberal Democrats are yellow, 
18. And Labour is red
19. You’ll notice they’re all really simple colours that are easy to differentiate
20. For example, Labour isn’t lime green and Conservatives aren’t a dark green
21. It’s important that each party picks a strong colour
22. If you don’t know your colour theory, it’s also interesting to note that each major party has what’s called a primary colour as their main party colour
23. Primary colours are the core colours on the colour wheel, and they’re the base colours that everything else is made from
24. They’ve all picked these colours because they’re the strongest, and the most easily identifiable by pretty much anybody
25. What’s particularly interesting about the colour red for Labour in the UK though
26. Is that the left leaning party in America—the democrats—is actually blue
27. Red is a very interesting choice for Labour in the UK
28. Red, on its own, has all sorts of connotations around the globe
29. It strongly means things like danger, or blood, but it also strongly means passion, and love
30. In the political landscape though, red tends to mean different things
31. It’s usually used to symbolise left wing ideologies
32. The most famous being communism and socialism
33. The oldest symbol of communism in fact is the red flag, which dates back to 1848
34. So red is really old, and its...