Description

In the lead up to the general election in the UK on June 8th, I'm doing a series of episodes about the design of UK political parties. Today's is about The Conservatives.

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Music and links from this episode

1. Siamo Tutti Antifascisti by Monplaisir
2. Radiasiya by Mystery Mammal

Line-by-line notes

1. Yesterday I spoke about the design and branding of the Labour party
2. I spoke about how they use the colour red, and where the red came from
3. And I went through their logos, and spoke about some of their reasoning behind their logos
4. I enjoyed doing it actually, a lot
5. And in the lead up to the june 8th general election in the UK
6. I’m doing a series of episodes analysing the history of the design and branding of the major UK political parties
7. There’s something I didn’t mention yesterday that I want to mention today
8. I’m trying to be as objective as I can with these episodes, as I’m not trying to influence your political opinion in any way
9. I’m purely looking at the political parties because their interesting, and not for any other reason
10. The only other reason I’m doing these episodes is so I can try and influence you to vote
11. It doesn’t matter who you vote for, but if you’re a UK citizen over 18 it’s really important you vote
12. Anyway, enough of that. Let’s get to looking at The Conservatives design and branding throughout the years
13. This is AADA, and I’m Craig Burgess
14. MUSIC
15. Let’s start like we started last time, by looking at colour
16. As Labour is red, the Conservatives are almost the exact opposite: they’re blue
17. In really crude, childish terms, just the colour difference shows how different they are to other parties like Labour
18. It’s a little bit like when the bad guy and the good guy in a cartoon always wear different coloured clothes
19. It immediately and very obviously sets up a point of difference between the parties
20. And that colour… blue… you can’t really go wrong with that
21. You’ll see a million companies out there using the colour blue, because it’s a very safe colour
22. It’s a very popular colour with banks and other things to do with money, because it means safety, and security
23. It’s a colour that makes a lot of sense for a political party to use
24. Because it’s used extensively throughout businesses that you tend to trust
25. It almost automatically sets you up to trust a political party that is blue
26. Blue also, is nearly always used to indicate a political party with conservative views
27. But not always, because in america—as is a lot of other things—it’s the complete opposite
28. In America, the democrats are blue, and the republicans (the conservative party equivalent) are red
29. But america is...