Description

How do you use design to improve your business?

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Music and links from this episode

1. World Take by Drake Stafford
2. All Your Organs Get A Laugh by Mystery Mammal
3. Good Grief by Mystery Mammal

Line-by-line notes

1. After my last couple of episodes about politics
2. I’m leaving all that alone for a couple of episodes now
3. And I’m going to return to talking about some less controversial topics
4. Although…some people might see this one as a bit controversial
5. Especially if you’re in business
6. And you don’t really appreciate the value of design and design thinking
7. By the end of this episode, I think you might appreciate design a little bit more
8. Today I’m talking about how design can improve businesses
9. And the power that having a design first mentality can bring
10. This is AADA, and I’m Craig Burgess
11. MUSIC
12. I’m going to start with a really overworked example of how design is used in business
13. But as much as it’s overworked, and overused to explain how powerful design and business can be
14. It’s a great example
15. Throughout the years, there’s been lots of businesses that have put design at the heart of their company, and made a lot of money from it
16. Think Braun, Dyson, Airbnb, and the king of it all, Apple
17. Apple is the example I want to start with
18. But first, let me explain what I mean by a business that puts design first
19. Essentially, they design amazing products, be them digital or physical, and spend all their effort designing those products
20. Or at least, outwardly to the public they appear to be doing this
21. They value design inside their business above almost everything else
22. And no how valuable a well-designed product is
23. To return to the Apple example
24. Think about the difference between a £300 Windows laptop, and a £1200 MacBook
25. The Windows laptop will feel cheap, usually made of plastic
26. It’ll start breaking away almost as soon as you buy it
27. And it’ll be full of bloatware and software you just don’t need
28. Compare that with the MacBook
29. As soon a you see the packaging, you know it’s a quality product
30. Apple even spend stupid amounts of care and attention on their packaging, to give you the exact impression they want you to feel
31. Quality
32. And then when you open it up, and feel that MacBook, you know you’re handling a quality product
33. It’s made of aluminium, feels premium, and you instantly know you’ve made the right choice
34. Even when you boot up the MacBook for the first time, the software is easy to use
35. It’s clean, functional, and guides you through the entire process
36. This has...