Description

The colours in fast food restaurants isn't all as it seems.

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Music and links from this episode

1. 7-La hache et le canoë by Pousse Mousse
2. 4-Roulé-boulé-boulé by Pousse Mousse
3. Dans la batterie solo by Frederic Lardon feat Laura Palmée

Line-by-line notes

1. As I’m in the marketing game
2. I see lots of things in a different way
3. When you’re in marketing
4. Or when you’re a designer
5. You don’t take anything at face value
6. My episode yesterday about Photoshop discussed that a little bit
7. But today, I want to focus on something else that has hidden meanings
8. Fast food
9. This is AADA, and I’m Craig Burgess
10. Let’s start with something really basic
11. And something that you won’t even think about consciously
12. That’s colour
13. Obviously, everything has a particular colour
14. When I spoke about political parties in episodes 145 and 144,
15. I talked about colour a lot
16. And the meaning of colour
17. In politics, red means a socialist/left leaning party, almost exclusively around the world
18. And blue means the opposite
19. I think Those two things, just taken by themselves,
20. Are pretty fascinating
21. Before you even see anything else, a logo, words, anything
22. The colour of something is already influencing you
23. And beyond politics, the psychology behind colour goes even deeper than that
24. Believe or not
25. When you see a colour
26. Just the simple act of a colour bouncing off of your retina
27. The it being processed by your brain
28. This still starts to influence you, and do all kinds of things to your mood, your hunger levels, your priorities
29. It’s really quite crazy when you think about it
30. And maybe just a little bit creepy
31. Fast food companies are the absolute masters at using colour to great influencing effect
32. Let’s take the colour red again
33. It’s been proven that the colour red stimulates appetite
34. That’s why so many fast food logos
35. Burger King, McDonalds, KFC
36. Are all predominantly red
37. And you have not a single say on how the colour red influences you
38. Because it’s programmed into your brain already
39. And it’s programmed to instinctually think things when presented with stimuli
40. Red and yellow used together, as they so often are in fast food restaurants, represents speed
41. And also, yellow is one of the most visible colours you can choose at any time of day, but especially in daylight, which is why McDonalds chose it for their giant M arches all...