What does it mean to design a website for the coffee queue?
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Scribbled Shownotes
- In episode 204, I touched on the importance of mobile
- I said a phrase that really caught my thinking, and I wanted to consider it more in-depth
- The coffee queue is just an analogy really to help you consider how people use websites in reality. People use their phones whilst:
- Killing time waiting for a friend
- Stood waiting for the traffic lights to change (in cars and outside of cars)
- Waking up on a morning
- Going to bed on a night
- Waiting for an appointment
- Bored at the dinner table
- Generally we use it as an all encompassing time waster
- The idea of designing a website for the coffee queue
- The user isn’t fully engaged
- They want the content as quick as possible
- They’ll be on a mobile phone
- They’ll likely have a poor internet connection
- They want to find something out
- They want to be engaged, intrigued, interested, surprised
- They won’t do anything complicated, and likely will forget to complete anything that is
- It’s a powerful way of thinking about the next website you’re involved in.
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