Description

In this episode, we are joined by Celia Tugores, Head of Digital Marketing and e-Commerce at UpCircle Beauty. 

Celia shares the best advice she received, emphasising the importance of following your own path. We dive into five key elements of profitable growth in e-commerce: creative strategy, offer, conversion rates, brand awareness, and retention strategies. 

Celia elaborates on how each element contributes to a successful and efficient business, stressing the importance of testing, optimisation, and making data-driven decisions.

Key Takeaways:

• The Five Keys to Profitable Growth
• Understanding Profit and Customer Acquisition
• Creative Strategy: The Volume Game
• Crafting the Perfect Offer
• Optimizing Conversion Rates
• Building Brand Awareness
• Retention Strategies for Long-Term Success
• Daily Tracking and Prioritizing Based on Data

Links

Celia Tugores

LinkedIn : https://www.linkedin.com/in/celia-tugores-322626156/

Website : https://upcirclebeauty.com/

Pink Leopard

www.pinkleopard.co.uk