"Having my own business has given me that massive flexibility to reimagine a working day."
In this episode, Sarah interviews Charlotte Holroyd, the founder of Creative Wilderness, an ethical branding design agency in Greater Manchester. Charlotte provides intuitive creative design, brand identity, web design and print to independent businesses across Stockport, Cheshire, Manchester, and around the world. In addition to this she has created The Brand Builder online branding coursefor soulful business owners or designers who want to learn how to build a brand that has purpose, WOW and positive impact. Charlotte also co-hosts a monthly "Conscious Entrepreneurs" meet-up that brings people together in a small group to talk about business ideas, to share wisdom and to help each other.
Charlotte has over 10 years of experience in the design industry working at big agencies on brands. Her first job was at an advertising agency after setting up an indie online zine called ‘Geeek’ which focused on Manchester culture and bought together illustrators and writers around the city. Before jumping into design she dreamed of being a musician and studied music at Paul McCartneys music school ‘The Liverpool Institute of Performing Arts’. She spent a few years as a pro musician, and still loves to play the saxophone.
All of Charlotte's work is guided by her values which are all about nature, calmness and an organic style. She draws inspiration from her walks, wildswims and campervan adventures. During this episode, Sarah asks Charlotte:
- How has setting up your own company enabled you to create more time to spend outside?
- Why has that become a priority in your life?
- How has your appreciation of nature and outdoor experiences inspired your graphic branding design agency?
- Has it also guided who you choose to work with?
- Has ethical branding and sustainability always been important to you, or was there a particular turning point?
- What have you noticed happens if you don’t make time to get out?
- What led you to create your brand builder course?
- What’s the journey that you take people on with your course?
- Can you give us an idea of what went on behind the scenes? (the highs, lows, frustrations, challenges etc)
- How are you reaching the people who you want to share your knowledge with?
- Who has helped or supported you along the way?
- How important do you think it is to feel part of a community when you’re freelancing or working alone from home?
- What steps have you taken to create a sense of community for yourself and for others?
- How do your Conscious Entrepreneurs meet-ups work?
- Reflecting back on your career, how have you found your way through some of the main challenges?
- Question from The Intrepid Creative: How did you attract clients to work with you when you started freelancing as a graphic designer?
- They also ask: Is it difficult to push away the doubts about success and financial stability and did you prepare financially prior to starting your business?
- How does your lifestyle now compare to your previous work experiences?
- Have you had any moments where you’ve thought that you can’t run your own business any more?
- What’s helped you to get through the difficult times?
- What helped your decisions towards creating a unique branding agency that is grounded in your values?
- Is there one thing that has really...
