As organisations continue to prepare targeted engagement plans to address needs and priorities during COVID 19, Vikash Magdani, Executive Director, ACG New York speaks to Slade Koran, Managing Partner, Chief Outsiders about engaging with key stakeholders in any period and not just in times of crisis. Why must Branding, Marketing & Communications be an integral consideration in any post buyout transaction and does the Private Equity class do enough to promote all the good it does, particularly for the lower and middle market.
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